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Job Ad Phrases: What Does That Even Mean?
Posted: 28 May 2019 08:40 AM  
Total Posts:  10
Joined  2019-05-28

I think this information will come in handy for literally everyone.

As the job market becomes more and more competitive, employers look to use different techniques of attracting the right candidate for a role. Where decades ago job ads would’ve been a few lines long in a newspaper, some now contain over a page of text outlining the attributes the employee needs to possess. Unfortunately, this has left space for a lot of vague and ambiguous buzzwords to worm there way in. I’ve picked some of the most overused ones and asked the all-important question: what does that even mean?


It sounds like a feature in the newest model of car, and it means a lot more than just being able to get yourself out of bed in the morning. Employers asking for self-starters are generally looking for somebody who can work independently and doesn’t rely on instruction too heavily. If you like to be in charge of your own workload and show your initiative, make sure you highlight this.

Excellent Communication Skills

Communication is a key skill for almost every workplace. But what does it mean to be good at communication? This may vary on the type of role you’re applying for, but employers are generally looking for someone who can understand instructions and pass them on to others if necessary. It also means you are good at liaising with colleagues while working together on tasks, as well as good at using phones, emails and the like.

Driven Individual

Employers looking for a driven individual will expect the applicants to go the extra mile. You’ll have to express your desire to not only get the job, but excel in it and go on to progress within the company. Looking for a driven individual usually means looking for applicants that have embellished their application with extra experience and factors to give their application an edge.

Creative and Innovative

This term can throw people off when it’s in a job ad for a position that isn’t obviously creative, such as an office-based role. While no one’s expected you to paint a watercolour or re-invent the wheel, they’re often just looking for people who can come up with fresh ideas or put their own flair on things. This may be in the way you talk to customers or the way you write things – any situation where you can show your individuality.

‘Can-do’ attitude

This one is a little less vague, but definitely gets thrown around a lot. You’re not necessarily expected to wear a beaming smile all the time and volunteer yourself for every single task. You will however, be expected to take on your fair share of the workload with enthusiasm. It also means going above and beyond to help others, and is quite often requested in ads for customer-facing roles.

Hopefully that dispels some of the woolly and less specific requirements you may see in ads that frequent job boards. I have worked at CV help for a few years, so I know employers “jargon” pretty well. I hope this post is helpful, if you have any questions feel free to ask me here or PM.

Posted: 06 June 2019 03:46 AM   [ # 1 ]  
Total Posts:  6
Joined  2019-05-27

Posted: 21 June 2019 10:48 PM   [ # 2 ]  
Total Posts:  1912
Joined  2001-01-30

I’m a rockstar, an online warrior, and a digital ninja.


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