As our technological world develops even further, the market is sprung with novel and improved strategies for attracting customers, retaining them through the lifecycle journey and providing ample solutions to their problems. However, some strategies will forever remain evergreen in ensuring that your product serves your consumers at the point of their needs.
Here are four marketing strategies that are often ignored but hold significant importance in marketing:
1. Offline Marketing
2. Content Marketing
3. Storytelling
4. Cobranding